What did you do for Uncharted Coffee?

We developed a full marketing strategy including SEO optimization, cinematic video production, professional photography, and engaging Instagram Reels. This helped increase visibility, customer interest, and overall brand presence in Marlboro and nearby towns.

What results did Uncharted Coffee see?

Uncharted Grounds experienced increased in-store traffic, improved Google rankings, and significantly higher engagement on Instagram within 30 days — including 40% growth in local impressions and hundreds of new profile visits.

Do you specialize in coffee shop marketing?

Yes — we specialize in helping local cafes and coffee shops stand out using high-converting SEO, social media strategy, video, branding, and Google Business optimization tailored for local growth.

Can you help other NJ coffee shops grow like Uncharted?

Absolutely. Whether you're in Middlesex, Monmouth, or anywhere in NJ, we create a growth strategy based on your location, audience, and brand story — just like we did for Uncharted Grounds.

Uncharted Grounds

Coffee Shop Case Study – Middlesex County, NJ

The Obstacles

Uncharted Grounds already served great coffee and fostered a strong community, but they weren’t getting discovered online. Competitors outranked them on Google, their social channels were quiet, and they had few visuals that captured their café’s ambience

Our Approach

Uncharted Grounds was already brewing up rich flavors and community vibes — our mission was to help more people discover them online. Through SEO, targeted ads, social media campaigns, and professional videography/photography, we boosted their digital presence and brought in new customers both in-store and online. From latte art to cozy café moments, we positioned Uncharted Grounds as the go-to local coffee shop, keeping them top of mind — and top of search.

40%

Search Traffic Up

40%

Revenue Increase

50k+

Post impressions

Social Optimization

Instagram Boost

Before working with us, Uncharted Grounds had an inconsistent social media presence — posts were infrequent, lacked clear branding, and weren’t reaching the local audience effectively. Our team built a cohesive strategy across Instagram and Facebook that highlighted their coffee, cozy atmosphere, and community events through engaging visuals and short-form video content. We optimized captions with targeted keywords, introduced a consistent posting schedule, and leveraged paid promotions to boost visibility. As a result, their follower count grew steadily, engagement rates more than doubled, and Uncharted Grounds began showing up on customers’ feeds as the go-to local coffee destination

Facebook Ads Strategy

Before running ads, Uncharted Grounds relied mainly on word-of-mouth and organic posts, which limited their reach. We launched a series of targeted Facebook ad campaigns designed to attract local coffee lovers within a specific radius of the shop. Using professional photography and engaging copy, we promoted seasonal drinks, events, and special offers. Each ad was optimized with A/B testing, ensuring the best-performing visuals and messaging received the most budget. The result was a significant increase in local awareness, higher website traffic, and measurable in-store visits from new customers who discovered Uncharted Grounds through Facebook.

Analytics dashboard showing clicks, engagement and conversion metrics from Uncharted Grounds’ Facebook ad campaigns.

SEO Improvements

Uncharted Grounds was struggling to appear in local searches, making it difficult for new customers to find them online. We conducted a full SEO audit and implemented keyword-rich optimizations across their website, Google Business Profile, and social media. By creating location-focused content, optimizing meta descriptions, and building local citations, we improved their online visibility dramatically. Within a few months, Uncharted Grounds ranked #1 on Google for key searches like “coffee shop near me” driving consistent organic traffic. This top ranking not only increased their digital presence but also translated into steady foot traffic from customers who discovered them directly through Google search.

Illustration of two computer screens showing dot grids: the left screen sparse (before), the right dense (after), representing improved SEO visibility for Uncharted Grounds.

Content Management

We pulled everything together with a consistent, well-planned posting schedule. Every caption, hashtag, and keyword was optimized for reach and search visibility. Reels, photos, and graphics were posted at peak engagement times instead of randomly. The result was a clear, steady rhythm that kept the brand in front of its audience. What used to be an irregular, unnoticed feed turned into an active, reliable presence that the community actually interacted with. The page finally felt alive — and people started showing up because of it.

xterior sign reading Coffee Shop —illustrating how consistent visuals build local recognition in Middlesex County.

Photos & Graphic Design

Professional photography became the backbone of the brand’s new online look. We photographed specialty drinks, cozy interiors, and customer moments, giving Uncharted Grounds a library of polished, on-brand visuals. These images were optimized for SEO with descriptive alt text and strategically posted to create a consistent, eye-catching feed.

Custom graphics were created to highlight seasonal promotions, daily specials, and upcoming events. Using a modern, minimalist style that aligned with the shop’s identity, we produced branded designs that not only grabbed attention but also built recognition. This made their social media presence feel cohesive and professional across all platforms.