The Real Reason Local Businesses Struggle With SEO
- House of Marketing
- Nov 20, 2025
- 1 min read
Updated: Jan 12

Local SEO isn’t hard. It’s just ignored.
Most small businesses don’t show up on Google because they never optimized the basics:
Proper categories on Google Business Profile
Real photos
Updated hours
Consistent reviews
Actual service pages on the website
Google doesn’t guess. It needs structure and proof.
If your competitors are outranking you, it’s not because they’re smarter. It’s because they spent 30 minutes setting up the basics you skipped.
Fix the fundamentals and you’ll outrank most local businesses without touching anything advanced.
We covered this in-depth in our recent blog: https://www.houseofmarketingg.com/post/stop-boosting-posts-start-running-real-ads



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