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The Real Reason Local Businesses Struggle With SEO

  • House of Marketing
  • Nov 20, 2025
  • 1 min read

Updated: Jan 12


Local SEO isn’t hard. It’s just ignored.

Most small businesses don’t show up on Google because they never optimized the basics:

  • Proper categories on Google Business Profile

  • Real photos

  • Updated hours

  • Consistent reviews

  • Actual service pages on the website

Google doesn’t guess. It needs structure and proof.

If your competitors are outranking you, it’s not because they’re smarter. It’s because they spent 30 minutes setting up the basics you skipped.

Fix the fundamentals and you’ll outrank most local businesses without touching anything advanced.

 
 
 

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