Why Your Ads Aren’t Converting (And How to Fix It)

Most businesses think ads stop working because the platform is “bad.” That’s almost never the reason. Ads fail because the offer isn’t strong enough or the landing page doesn’t match the promise in the ad.

Here’s the simple truth:If someone clicks but doesn’t buy, the ad did its job. The page didn’t.

How to fix it:

• Make the offer stupidly clear. What do they get? For how much? Why now?

• Match the headline on your landing page to the ad they clicked on.

• Remove distractions. One page. One goal.

• Add proof. Reviews, screenshots, photos — anything real.

• Test one thing at a time: offer, headline, creative.

  
  

You don’t need more traffic. You need fewer leaks.